Business model

1. Business Overview

Neon Skull Tattoo Studio operates in the high-demand tattoo industry, offering premium tattoo services in a creative and hygienic environment. Our business is built on the pillars of artistic excellence, customer experience, and safety. By focusing on custom designs, high-quality materials, and skilled artists, we differentiate ourselves from competitors and establish a strong brand identity.

2. Revenue Streams

Our revenue is generated through multiple channels, ensuring a stable and profitable business model:

  • Tattoo Services – Custom tattoos, black & grey realism, fine-line, and traditional tattoos priced based on complexity and artist expertise.
  • Merchandising – Branded apparel, aftercare products, and exclusive artwork prints sold at our studio and online.
  • Tattoo Training & Workshops – Classes and mentorship programs for aspiring tattoo artists looking to refine their craft.
  • Guest Artist Collaborations – Hosting international and local guest artists who bring in their client base and increase revenue through studio commissions.
  • Booking Deposits & Cancellations – Deposits required for appointments help reduce no-shows and ensure a steady cash flow.

3. Target Audience

Our core customer base includes:

  • Individuals aged 18-45 interested in self-expression through tattoos.
  • Tattoo collectors and enthusiasts looking for high-quality, custom designs.
  • First-time clients seeking a safe, welcoming environment for their first tattoo.
  • Creative professionals and alternative culture followers who appreciate unique and artistic body modifications.

4. Competitive Advantage

Neon Skull stands out in the tattoo industry due to:

  • Highly Skilled Artists – Our team includes award-winning professionals with expertise in various tattoo styles.
  • Custom Artwork Approach – We emphasize original designs rather than generic, template-based tattoos.
  • Strict Hygiene & Safety Standards – We adhere to industry-leading health protocols to ensure client safety.
  • Strong Branding & Online Presence – Active social media marketing, professional photography, and an engaging website attract new customers.
  • Loyalty Programs & Memberships – Exclusive discounts for returning clients and VIP memberships encourage repeat business.

5. Marketing & Customer Acquisition Strategy

Our marketing strategy combines digital outreach, community engagement, and word-of-mouth advertising:

  • Social Media & Content Marketing – High-quality tattoo photos, videos, and behind-the-scenes content to engage followers on Instagram, TikTok, and YouTube.
  • SEO-Optimized Website – An informative website with an easy online booking system and an artist portfolio gallery.
  • Influencer & Brand Collaborations – Partnering with social media influencers and artists to increase brand visibility.
  • Loyalty & Referral Programs – Rewarding returning clients and referrals with discounts and free sessions.
  • Event Sponsorships & Pop-Up Studios – Participation in tattoo conventions, music festivals, and pop-up events to expand clientele.

6. Expansion & Future Growth

To scale our business, we plan to:

  • Open additional locations in high-demand areas.
  • Develop an online store for branded products and aftercare kits.
  • Launch a tattoo academy for training new artists.
  • Introduce AR tattoo previews for clients to visualize their designs before committing.

7. Financial Projections

Our projected financial growth is based on increasing clientele, premium pricing, and additional revenue streams. We estimate:

  • Year 1: CHF 150,000 – CHF 250,000 revenue (establishing brand presence).
  • Year 2-3: CHF 300,000 – CHF 500,000 revenue (expanding services and merchandising).
  • Year 5+: Over CHF 1 million revenue (franchise model, product line expansion).